Mexican Economic promotion Mexican Economic promotion, S.A.B of H.P. (Femsa), integrated drink company with majors sales in Latin America, initiates in the year of 1890 with the foundation of the Cuauhtémoc Brewery in Monterrey, N.L. ; with the mission “to satisfy and to please with excellence to the drink consumer�. In 1918, the Society Cuauhtémoc and Famosa is created (today SCYF) to promote the educative and economic development of the personnel and its families. In 1943 Don Eugene Sada Heron it heads the Foundation of the Technological one of Monterrey, one of the most sanctioned universities of Latin America. In 1945, Cuauhtémoc Brewery abre the first hospital (today CCYF) in Mexico to offer to medical service to its employees and family. In 1954 Tecate Brewery is gotten up in Baja California. In 1957 Femsa a program of house for its workers is pioneering when establishing. In 1978 first store OXXO is abre. A year later Femsa first tax exemption of Coca-Cola acquires his, consequently is born Coca-Cola Femsa. In 1985 a new one is marked was in the Mexican brewing industry with the acquisition of Moctezuma Brewery. In 1993 the tax exemption of Coca-Cola in Buenos Aires is acquired, Argentina. In 2003 Coca-Cola Femsa it acquires new territories in Centro and South America. In the 2006 Femsa it acquires the control of Kaiser, a brewer in Brazil. In the 2007 the acquisition of Juice of the Valley is carried out, leader in Latin America of juice, nectar and drinks with juice. TODAY: Coca-Cola Femsa is embotellador of Coca-Cola products the greatest one in Latin America; Femsa Beer is a one of the brewing leaders in Mexico and important exporter from beer to the United States; and OXXO is the chain of stores of more extensive convenience and with better cover in Mexico.
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