From Soria organization
THE COMPANY HAS ITS ORIGINS IN A FABRIC BUSINESS ABIERTO AT THE BEGINNING OF CENTURY XX, AND IS WITH THE OPENING OF THE FIRST STORE WITH THE FORMAT OF SUPERMARKET IN TOWER, COAHUILA IN 1968, WHEN IT INITIATES FROM SORIA ORGANIZATION FORMALLY. FOUNDED BY DON FRANCISCO AND DON ARMING MARTIN BORQUE, IT HAS MAINTAINED A PROCESS OF MODERNIZATION OF HIS OPERATION TO GUARANTEE HIS YIELD, AND A CONTINUOUS ADJUSTMENT OF HIS COMMERCIAL SUPPLY PERMANENT TO TAKE CARE OF THE NEEDS CHANGING OF THE CONSUMER. IN ORDER TO OBTAIN HIS INSTITUTIONALIZATION AND TO SECURE RESOURCES FOR HIS GROWTH, FROM SORIA IT MAKES HIS SUPPLY PUBLISHES MEXICAN INITIAL IN STOCK-MARKET OF VALUES IN 1987. ITS PROGRAM OF SUSTAINED GROWTH PERMITIO TO HAPPEN TO HIM OF A HIGH CONCENTRATION IN THE NORTH OF THE COUNTRY UNTIL 1994, TO AN AMPLE COVER WITH NATIONAL PRESENCE. IN ORDER TO TAKE CARE OF SEVERAL NICHES OF MARKET, I DIVERSIFY ITS PORTFOLIO OF STORE FORMATS. UNTIL YEAR 2001 I OPERATE THE SUPERMARKET UNIQUE, IN 2002 CLUB SENDS TO THE CLUBS OF CITY PRICE AND IN 2003 THE STORES FROM SORIA MARKET. OTHER PILLARS THAT SUSTAIN THEIR DEVELOPMENT ARE THEIR CHAIN OF PROVISION THAT BEGINS IN 1970 AND IT IS MODERNIZED IN THE DECADE OF THE 90; A PERMANENT PROGRAM OF DEVELOPMENT OF PERSONNEL; AND A MODERN PLATFORM OF INFORMATION TECHNOLOGY. TO 2005 IT HAS A TOTAL OF 197 STORES: 139 SUPERMARKETS FROM SORIA, 41 STORES FROM SORIA MARKET AND 17 CLUBS OF CITY PRICE CLUB. THIS TO INITIATE IN 2006 THE STORES OF SUPER CONVENIENCE CITY.
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